Digital Signage
|
Digital Signage is a customer-oriented communication system, using an integrated network of displays. This innovative technology of presenting marketing and informative materials can be successfully applied in any line of business. Suitable graphics and quick content update permit effective reaction to market changes and staying ahead of the competition.
Optiguard SMART TV is a comprehensive digital signage system, based on reputable software of the highest quality. It is designed to manage, organize and present multimedia content through a network of displays, projectors and multimedia kiosks. We see reliable software, selected computers and displays, as a foundation for confidence, stability and a trouble-free use of digital signage solutions. Comprehensive technological system service and professionally prepared content guarantee the marketing success of any informative or promotional project.
|
Benefits and possibilities:
-
enhancing and maintaining a strong brand image and building greater recognition on the market;
- creating customer awareness and building knowledge;
- building a loyal community of customers / clients, convinced about the high quality of service and care for their needs;
- interaction with customers, through modern tools of communication: touch screens and Bluetooth marketing;
- precise targeting and effective communication, addressed directly to a selected target group
- using promotional materials prepared for traditional marketing channels( means reduction of costs, associated with printed promotional materials);
- immediate response to market changes and a significant reduction of the time needed to reach the recipient of a new visual campaign;
- using one system, not only for external communication (with customers), but also for internal communication (with employees);
- possibility of gaining money from advertisers through the use of an interactive and attractive public communication channel (selling ad space).
System types
|
| 1. Digital Signage Professional |
|
A system designed for large Digital Signage systems with an unlimited number of players. The content management system permits managing of advertising and informative content from anywhere in the world. Its additional advantage is the ability to create and update content, by many managers responsible for the respective departments. Management can be done either by internet or via a local network.
|
| 2. Digital Signage Standard |
|
A system designed for mid-size Digital Signage systems with up to 200 players. The content management system permits managing of advertising and informative content from anywhere in the world. The additional division of logical players into groups facilitates displaying of different content in every group.
|
| 3. Digital Signage Smart
|
|
This system can be successfully used in small, medium and large Digital Signage systems. The enclosed software enables creation of playlists and schedules sending content to individual players via the Internet or a local network. Its advantage is excellent functionality for a relatively low price.
|
| 4. Digital Signage Single
|
|
This system has been designed for stand-alone Digital Signage systems. It allows the managing and display of advertising and informative content from one computer that acts as a player. Functionality is similar to the higher class solutions, the only difference being network management function.
|
| 5. Digital Signage Simple
|
|
This system has been designed for small or stand-alone Digital Signage systems. The advertising and informative content can be sent directly to a CF card or copied from a secured USB key. The player can display movies in full HD quality.
|
| 6. Digital Signage Mini
|
|
Smart TV mini is a series of small displays (from 7'' to 19'') with a built-in multimedia presentations player. It is an ideal solution for presenting products and creating a brand image, directly at the point of sale. Its advantage is the ease of use and reliability.
|
|
|