The modern market for the sale of products and services is highly demanding. It is constantly
developing to meet the most demanding customer expectations, not only in terms of the highest
quality of the item itself, but also the atmosphere in which it is purchased. This is all the more
important in a situation where stationery sales are increasingly competing with the online sales
channel. Little is said about secondary devices such as a store’s security.

E-shops, e-restaurants and even e-libraries tempt with the ease of access to information and
saving time spent on stationary purchases. However, when the decision to purchase is made in
the so-called real world, not on the Internet, we want the in-store experience to be quick,
captivating, and comprehensive.

Selling in stores is not only carefree viewing and buying products from the customer’s
perspective, but it is also a complex process of securing the seller against possible thefts.
Especially when it comes to electronics. Everyone wants to touch, try out the action, see it from a
variety of perspectives. Today, phones, laptops, and tablets are not only secured against theft in
shops, but also play an informative role. These devices often replace a traditional flyer with a
movie played online or a paper menu card in a restaurant, which can be successfully displayed
on a mobile device. The retail industry’s demand for this type of device is met by manufacturers
of anti-theft solutions. One of such producers is the company Optiguard, which offers a security
device, Independent.

Optiguard Independent – be mobile

The Optiguard Independent security product allows the tablet to be used as a tool that actively
supports sales or customer service. Designed and made to secure & charge the tablet, for places
where the customer service department needs support in the form of a mobile device. For
example, a car showroom, where the customer can view the seller’s offer in a specially prepared
material on a tablet removed from the station. Similarly in a restaurant, when he can choose a
dish from a virtual menu. Independent allows for the free presentation of content. Depending on
the orientation of the displayed page horizontally or vertically, with the possibility of turning the
tablet towards the client or detaching from the docking station.

Independent is a complete solution that protects the tablet, charges, but above all allows full
mobility for the adviser or seller. It is discrete and does not interfere with the use of the tablet by
both the seller and the customer. After placing the tablet on the Independent docking station, it is
protected against attempted theft and has guaranteed charging. Car dealerships, restaurants,
travel agencies, banks, hotels, libraries, beauty salons and pharmacies – to name a few, are all
places that can use Independent. Independent then has an active role in making the sales!

 

Trends in the retail market

The universality of mobile devices, the availability of new technologies, and the growing
awareness of consumers mean that the retail industry in the world and in Poland, is changing
dynamically. Retail is becoming more mobile and innovative. Traders try to ensure a consistent
and convenient purchasing process, regardless of the device used by the customer, and the place
of purchase. Thus, safety of both the product sold and the customer is important. Trade is no
longer often divided into channels and the main goal of each brand is to provide consumers with
consistency in contact with itself in every place – stationary or mobile.

In a physical store, the communication style of the staff with the customer is the most important;
high-level service and communication plays an even more important role in online sales. Both
these areas overlap and a lot of innovation is required of them. It is a challenge to personalize
sales as much as possible and satisfy the individual consumer. Devices such as Optiguard
Independent allow for such personalization, making sales mobile, fast and tailored to the
customer. The security device is not only the background of the product, but thanks to its
additional presentation functions, it makes the sales process itself more seamless and convenient.
It is said that world retail is now ruled by speed. There is a similar trend in the field of product
security. Manufacturers such as Optiguard engage their research and development departments to
develop the most optimal and innovative solutions that will support this galloping sale at the
same pace.
Let’s summarize the advantages of the Independent against the trends in the retail industry:
convenient presentation for the customer, mobility of sales personnel, both mechanical and
electronic security, ensuring that the product (e.g. tablet) is loaded, fast installation, a wide range
of protected tablets. Independent is perfect for places with a higher security standard.

What does the latest research say?

In Warsaw, on January 3, 2019, Zebra Technologies1, a leader on the market of mobile
computers, scanners and barcode printers, also offering software and services ensuring the
visibility of the company’s resources in real time, announced the results of the 11th edition of the
Global Shopper Study, which is carried out year. The survey was to provide an analysis of the
opinions and expectations of buyers, store employees as well as owners and decision-makers
from the retail industry. It stated that two-thirds (66%) of store personnel believe that with the
help of tablets they could improve customer service and raise the level of their service. In
Asia-Pacific, as many as 62% of retail workers perceive their employers more positively when
they provide them with mobile devices to carry out tasks in their daily work, and 49% of store
staff say that mobile point of sale systems (mPOS) help them do better work. Therefore, thinking
globally, well-secured (e.g. with an Independent device), properly configured and
sales-supporting tablets are, according to research, one of the devices that have a bright future in
the retail industry.

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